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Delivery:
· (Speed) Slow down—it’s okay to read the pitch at first but eventually, it needs to be “memorized” to be much more natural in tone.
· Speak Clearly—make sure you are articulating your words
· Gestures - use your hand and facial expressions to enhance and show passion
· Speak up (Voice Volume) —You must be heard and using voice inflection can be very important
· Pause for dramatic effects—after big statements pause for 1 second to allow the listener to let things sink in.
· Make eye contact—Don’t look down too much but don’t just look at one person either
Writing a pitch for your business is a must and will help call the listener to action for your product or service. A list of persuasive techniques might include one of the following ideas:
Appealing to emotion by making the person feel love, guilt, pride, happiness, etc. Most people buy on emotion as they imagine how your product or service will solve a problem for them .
Appealing to logic by giving statistics that help the person understand WHY they need to think a certain way is a great way to get a person thinking. Many people think and act very logically.
Appealing to a person's sense of right and wrong by making you or the choice seem like the right and ethical way to go.
Making the person think they’re cool or fashionable or trendy if they buy your product.
Promising amazing results if they try your service or product is another way to persuade a person.
Using strong images or imagery to help the person transfer previous experiences to your product. "Imagine ..."
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